PR for Product Launches

In a hyper-competitive pharmaceutical industry, companies need to develop a product launch strategy that allows them to ensure success.

Pre Launch:

Market Exploratory studies: Research is key in the pre-launch, defining market opportunities and developing brand communication.
- Understand market segmentation, the most important, the level of satisfaction with existing products, dynamic, motivational and market values.
- Making agenda of conferences, seminars, awards related.
- Media monitoring: Monitoring of key concepts in the press.
- Breafing: Development of a breafing with information obtained in the investigation.
- Preparation of Project: Analysis and realization of a project to the client.
Launch:
- Contact with Key Opinion Liders.
- Notes and press releases.
- Contact and arrangements with trade press.
- Campaign 2.0: Diffusion in the major social networks (Twitter, Facebook ...).
- Press kit: Update press kit.
Post Launch:
- Positioning analysis : map defining, knowledge degree measurement, identification of new competitors.